Is Market Hero a Scam or Legit? An in-Depth Review

Last Updated: 4/25/2019

Market Hero

Automated Email Marketing Platform
Marketing Type:
Email Marketing, Lead Generation
$19, $49, $99, $129 or $299


MarketHero is a standalone email marketing platform that was started by tech and nutrition entrepreneur Alex Becker.
Similar to other email services like MailChimp, MarketHero lets you design forms, send emails and create marketing automations. While the competition focuses on open and click-through rates, MarketHero aims to be different by focusing on converting your leads into revenue.
Alex claims his platform is the “worlds best revenue-centric autoresponder”.


overall - [33%]
training - [12%]
EASE OF USE - [31%]


Segment Customers
Sales Funnels
Simple User-Friendly Design
A/B Testing


Weak Training Courses
Buggy Software
Sketchy Refund Policy
Useless Tech Support

I’ve created a detailed review below outlining my personal experience with this method.

If you still have questions after the review, please reach out to me directly.

Here's What we'll be covering:

What is Market Hero?

MarketHero is a standalone email marketing platform that was created by tech and nutrition entrepreneur Alex Becker. Alex has founded many 7-figure companies with his two most recent being Spekter Labs and Market Hero.

Market Hero can be compared to other email platforms like MailChimp and ConstantContact. Similar to the others, MarketHero lets you design forms, send emails and create marketing automations.

What makes Market Hero different? Their platform focuses on converting your leads into revenue while the other platforms focus on open and click-through rates. Alex claims his platform is the “worlds best revenue-centric autoresponder”.

Market Hero helps you understand every lead you have in your database. By utilizing the customer segregation feature, you can sort your customers similar to a Customer Relationship Management (CRM) tool. This software will sort your sales pipline and identify the fake buyers, from the real buyers. You also have the option to create a sales funnel.

How does Market Hero Work?

Market Hero is an email marketing platform in which you can send targeted email campaigns through customer segmentation and by tracking customer engagement. If you’re familiar with MailChimp, then these platforms both offer similar features. 

It’s a pretty straightforward application; however, I’ll still break down where Market Hero claims to be different in.

They offer a variety of features for your business including customer segmentation, lead analyzation, funnel creation, and third-party integration.

Let’s take a look at each feature more in-depth.

Customer Segmentation

Market Hero offers the feature to segment your customers. You can sort these customers by a range of different factors including groups, company name and subscription list. This can assist you in the creation of targeted campaigns.

Analyzing Leads

When you attract a customer or lead, you have to understand how much time and effort was spend in attracting this lead. At the end of the day, it costed you something.

Whether it was advertisements, SEO design or sales funnel costs, your company time and money was used.

Market Hero claims to help your business see the value of that lead for the life of the client.

Third-Party Integrations

Market Hero offers you the option to integrate their email marketing software into major third-party companies including Shopify, Facebook Messenger, Click Funnels, JVZOO, samcart, Zapier and many more.


Market Hero pricing is fair and compares to other auto responder email software out there.

Market Hero pricing starts at $19 Per month for 1000 email subscribers and climbs up to $950 Per month for their 100,000 “top” subscriber plan. Like many other companies, they offer a 15% discount when you choose to pay annually.

It’s also important to mention that they have the ability to handle a custom size email list. This is good if you’re looking for only a select size of subscribers.

Who is Market Hero For?

Market Hero is for anyone who has an established (or is establishing) an online business. You should already have a list of business leads or customers, because Market Hero can help you grow, store and advertise to your clients to eventually convert them into customers.

Its also important to note that Market Hero is best suited for individuals currently earning income online.

It’s not recommended you use this platform if you’re new to starting an online business or haven’t generated any income. I would suggest you wait until your business is a little bigger before jumping into a platform like this.

Common Complaints

You’ve read a lot of my experience and opinions of this program. I think it’s fair to scan the internet and see what other people are saying.

Here are the most common complaints for the Market Hero platform.

Software Bugs
Over promised, but under delivered. Market Hero has some serious flaws when it comes to its software. Some of the issues reported are:

  • Broken links (404 pages) provided by Market Hero
  • Form templates not working in preview mode
  • Automation menus appearing off screen
  • Tags not recognized throughout the platform
  • Imported leads not appearing until 20-30 minutes
  • Many other minor issues

On top of all this, Tech Support claims they will respond to these issues within 24-48 hours but never correct anything.

No Refund Policy?
After reading countless reviews of this program, many people are reporting that cancelling your subscription is not an easy task.

They claim to have a 30-day money back guarantee, but what they don’t tell you is the process involved in getting your money back. After 2-3 weeks of back and forth with Support, they’ll send you a 10 page document with an extensive amount of required tasks. Some of these tasks will ask for screenshots of your courses, your current progress, and your store.

The funny thing is, once you cancel your subscription, you’ll be removed from your course and your store will be closed, so you won’t have access to take these “screenshots”. Its essentially a loop hole to have you give up the back and forth emails to get your money back. It’s a smart, but unethical tactic.

The Training
The educational videos tend be long-winded that don’t provide much value. The premise of the program speaks heavily on owning a website, yet they don’t have a course on “building a website”. The training Market Hero provides assumes the listeners are expert or advanced level professionals, which they shouldn’t. Having introductory courses that train people from the beginner level is critical.

My Conclusion

Market Hero’s simple and user-friendly design sold me into trying the program, but I was somewhat disappointed by the bugginess, customer support and training courses of the platform.

Market Hero has some potential, but I would only consider using it if they revamped their customer support team, corrected ALL their software issues and bulked up their training courses.

With all of this corrected (which I doubt they will) Market Hero wouldn’t be bad if you utilized it’s sales focus capabilities.

As it stands today, I would not recommend Market Hero as I know of two alternatives (MailChimp & ActiveCampaign) that provide much more value…. and also have a responsive and helpful customer support team.

Don’t worry though, because there are many more legitimate ways to make money online. Wealthy Affiliate is one of them. It’s my #1 choice for making real, online income. Although it’s different than Market Hero, it offers a new route of generating income.

See my review on Wealthy Affiliate below.

Leave a Reply

Close Menu