Terminology

Please see the terms I’ll use throughout my website.

A/B Testing
Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better.

Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Blogging
Originally, the term was web log or weblog and eventually…blog. Individuals, small business and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps to drive website traffic, builds thought leadership and authority, and drives leads.

Bounce Rate
The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.

Business-to-Business (B2B)
Describing a business that markets  – or sells – to other businesses.

Business-to-Consumer (B2C)
Describing a business that markets and sells to consumers.

ClickThrough Rate (CTR)
This number shows the people that move through your website or marketing campaigns. It’s actually the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.”

Call to Action (CTA)
Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action.

Customer Relationship Management (CRM)
Software that helps you organize all of your marketing and sales activities, including storing contact information, tracking emails, storing deals, and more.

Cost Per lead (CPL)
The total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC).

Content Management System (CMS)
An application (more likely web-based), that provides capabilities for multiple users with different permission levels to manage (all or a section of) content, data or information of a website project, or internet / intranet application.

E-Commerce
The means of selling products digitally on the internet.

Inbound Marketing
Advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.

Key Performance Indicator (KPI)
A means to measure the performance of various factors, from employee functions to marketing tactics. Tracking KPIs will help your organization achieve its goals.

Niche
A very specific segment of a market in which you are trying to meet the needs of that market. (ex. hair gel is a niche)

Search Engine Optimization (SEO)
A method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search results, ideally at the very top of the page. SEO elements include keywords, title and image tags, links, and more.

User Experience (UI/UX)
The experience a user has with your brand/website, from the moment they discover you, through the purchase and beyond  – where customers become advocates.

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